FOR IMMEDIATE RELEASE

January 23, 2012

ATTENTION: ALL WORKING MEDIA,
CAMERA CREWS AND STILL PHOTOGRAPHERS

***MEDIA ALERT***MEDIA ALERT***MEDIA ALERT***

Opening Ceremonies for First-ever Downtown Chinese New Year

Celebration to be Held at Fremont Street Experience

Las Vegas Mayor Carolyn Goodman to Attend

 

WHAT:

Las Vegas Mayor Carolyn Goodman will participate in the Opening Ceremonies of the first-ever downtown Chinese New Year celebration to be held at Fremont Street Experience. The new year will be greeted with a live authentic dragon dance performed by the Las Vegas Lohan School of Shaolin complete with virtual firecrackers on Viva Vision; the largest video screen in the world measuring 1,500 feet long and suspended 90 feet above the street, an eye painting ceremony and a parade of performers dressed in elaborate costumes. Additionally, a ribbon cutting to start the opening ceremonies will consist of 888 people for extra luck.

Other local dignitaries scheduled to take part in the opening ceremonies/ribbon cutting include: Councilwoman Gerri Schroder, Mayor Pro-Tem Stavros Anthony, Deputy Superintendent Pedro Martinez, Former Lt. Governor Lorraine Hunt-Bono, Duncan Lee of the State Economic Development Commission, President of Fremont Street Experience Jeff Victor, and President of CHD David Huang.

WHEN:

Tuesday, January 24, 2012 at 6 p.m.

WHERE:

3rd Street Stage at Fremont Street Experience located in downtown Las Vegas.

MEDIA OPP:

Footage of the live dragon and lion dances performed by Las Vegas Lohan School of Shaolin
Footage of Las Vegas Mayor Carolyn Goodman and other local dignitaries participating in the ribbon cutting and eye painting ceremony
Footage of the virtual firecrackers and virtual dragon dance on Viva Vision
Interview with Jeff Victor, president of Fremont Street Experience

ADDITIONAL INFORMATION:
Chinese New Year – Dragon in the Desert is a 5-day festival celebrating the Year of the Dragon from Jan. 24-28. Each night, beginning at 6 p.m., the festival will feature a live dragon and lion dance, a Vendor Village with Asian food and arts and crafts, and a virtual dragon dance on Viva Vision. Live entertainment will include cultural presentations on the 3rd Street Stage and a Karaoke competition hosted by Las Vegas Thai Elvis Prasith on the 1st Street Stage where anyone in the crowd can join in for a chance to win prizes. For a detailed entertainment schedule go to www.cnyinthedesert.com. All entertainment is free and open to the public.

Please contact Mindy Eras at Preferred Public Relations if you plan on attending or sending a photographer or camera crew.

MEDIA CONTACT:
Mindy Eras
Preferred Public Relations
702-254-5704
mindy@preferredpublicrelations.com