K9 Officer Dex
Following the 9/11 attacks, The Stratosphere Casino Hotel and Tower in Las Vegas secured a highly-trained K-9 Unit consisting of Officer Steve Lieberman and K-9 Officer Dex, a two year-old pure bred German Shepherd who is trained in obedience, building search, explosives detection, criminal apprehension, tracking, scouting, article search and area search.
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X Scream
On October 31, 2003, Stratosphere Casino Hotel & Tower launched a mega thrill ride called X Scream. X Scream is an open vehicle that holds eight passengers in “escape proof” seats. The vehicle is attached to a pivoting track that propels the passenger vehicle over the edge of the Stratosphere Tower at 30 miles per hour. The vehicle travels approximately 27 feet over the edge and riders experience free-fall maneuvers while racing back and forth repeatedly from the edge. The ride sits atop the Stratosphere’s Observation deck 900 feet above Las Vegas Boulevard, “The Strip.”
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The Producers
To capitalize on the success of the Broadway production, Harrah’s Entertainment and the Paris Las Vegas Hotel & Casino brought Mel Brooks’ musical comedy The Producers to Paris Las Vegas. PPR&M was brought on board to ensure a successful launch.
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Grand Canyon West
By the fall of 2005, Grand Canyon West, a remote destination in northern Arizona owned by the Hualapai Indian Reservation, had enhanced the location to include several new attractions and features including a Native American dwellings exhibit, outdoor marketplace, old-fashioned Western town and ranch, and new food & beverage offerings, and were planning for the upcoming building and debut of The Skywalk. Tourism is the Hualapai’s main source of income, but because of Grand Canyon West’s remote location and difficult accessibility, it has been challenging to bring enough visitors to provide much-needed economic support to the tribe. The tribe needed something that was a large enough draw to bring annual visitor attendance from 200,000 to its goal of one million per year. The Skywalk, a glass bridge extending 70 feet over the edge of the Grand Canyon, was planned to increase tourism at the destination.
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